Basic Attention Token



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What is Basic Attention Token (BAT)

Basic Attention Token (which is also known as BAT) is a decentralized cryptocurrency built on the Ethereum platform. It is designed to become a way of getting benefits from advertisements. BAT is developed alongside with the Brave Browser by the same team. The token is the utility asset in the Brave platform — it is used as a payment method for placing ads and also can be earned by users for watching those ads.

Brave has been proven to be a real thing — it gathered 5.5 million users within the first month after release in January 2016. Its popularity has been continuously growing, and, as of this writing, the browser has over 8 million active users monthly. Among key features, Brave includes smart advertisement system and fast work — it loads pages 2 to 8 times faster in comparison with major browsing platforms like Chrome or Firefox. Smart ads mean blocking all the ads and trackers by default and offering user participation in the BAT rewarding program that grants benefits for viewing non-intrusive ad messages. The browser also focuses on security applying TOR protocols for private browsing.

All in all, the duo of BAT and Brave is called a revolution of digital marketing. The project creates an ecosystem that brings crypto and decentralization into internet promotion. The main point is getting rid of numerous intermediaries and fighting unwanted obtrusive promotion messages. BAT also can be used for Youtube video creators who have issues with monetization due to some arbitrary hassles.

This project was founded in May 2015 by Brendan Eich. This name is quite famous in the tech field — before working on Brave Browser and BAT, Eich created Javascript and founded the Firefox project. Having such a figure behind the scenes may promise a bright future of the project. It has been doing quite well so far, gaining a lot of support from users all over the globe.

Basic Attention Token Price

As of this writing, the current BAT rate is traded around $0,175753. The current market cap of the coin is $247 980 027, which makes it the 32nd in the CoinMarketCap’s cryptocurrencies ranking. BAT has a daily trading volume of $57 084 130, which is equal to 8 242 BTC. The current amount in circulation is 1 410 954 190 BAT, which is 94% of the total possible supply, which is determined at the level of 1.5 billion tokens.

Since its release in spring 2017, BAT has been fluctuating hard with numerous bullish and bearish trends. The 16th of July, 2017 became the day of all-time low of the BAT price, which was $0,066209. The all-time high of $0,980702 was reached in 6 months, on the 9th of January, 2018. After that, BAT went into sideways trading in the range between $0,5 and $0,11.

Like for many other coins and tokens, 2019 was the year of the bear for Basic Attention Token. It grew from $0,13 at the beginning of the year to $0,44 at the end of April. Then it took a nosedive through the rest of the year.

All in all, the project has proven to be a strong one. During its comparatively short lifespan, Brave gain huge adoption popularity among users. It is a big pro in discussion on the question of whether BAT and Brave Browser are worth noticing and investing.

Many well-known experts of the crypto field mark the advantages of the token:

  • Support among the crypto market. BAT is listed on several major exchanges like Binance and BitPanda.
  • Supportive community. Numbers speak for themselves: the 7-digit amount of monthly active users is an argument that can hardly be ignored.
  • The revolutionary concept of advertisement. The project offers a whole new level of internet marketing with the idea of the reward of the recipient’s views of ads.

Many crypto portals and experts are quite optimistic about the future of BAT’s price. For example, the Crypto Ground portal predicts reaching $0,9139 in 2023, TradingBeasts portal says BAT will cost $0,2173 by the end of 2020 and $0,2921 by the end of 2022.

We don’t give any financial advice and insist on doing your own research, but BAT seems to be one of the most curios options for investment in 2020. It is highly possible that the token will face a strong bullish trend in the nearest future.

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