What is Notcoin: A new player on the GameFi market

Matt Leppington
| Editor:
June 21, 2024
5 min read

Notcoin is making waves in the crypto world for catapulting itself into the top 50 cryptocurrencies by market cap. But what actually is Notcoin, where’s it listed, and what’s the future of Notcoin looking like? 

Find out all that and more here.

What's Notcoin All About?

Notcoin (NOT) is a play-to-earn token that's part of the TON (The Open Network) family. It's been turning heads thanks to its addictive gameplay and its ease of use through the Telegram app. 

For several months, players earned tokens by tapping a virtual coin and completing various tasks. Now, the play-to-earn game has ended as all the coins are in circulation. However, Notcoin has entered its next phase: explore-to-earn

Notcoin definition and a brief description as a plain text on a dark background.

How Do You Earn Notcoin?

Notcoin started as a social clicker game within the Telegram app itself that allowed you to rack up cryptocurrency by tapping on a gold coin. You could also climb a global leaderboard and snag extra tokens by doing things like following an X account, joining a Telegram group, or inviting friends to play.

While the game is no longer playable, you can still earn Notcoin by doing various things. It’s changed its play-to-earn model to explore-to-earn instead. Different levels unlock different campaigns and reward structures, but the general gist is that you can now do things like explore DeFI on TON or play an indie game to earn $NOT. It’s incentivizing you to explore the wider ecosystem and get rewarded for it.

Here’s a simple infographic for how this works.

Notcoin has boldly stated that it intends to onboard the next 300 million people to blockchain through something familiar: Telegram. It started with an innovative and shareable play-to-earn game and is now expanding into different areas. 

To see how you can earn Notcoin today, visit the bot on Telegram yourself.

Is NotCoin Real?

Its sudden success has caused many people to question whether Notcoin is an elaborate scam. If you check Notcoin’s whitepaper, you’ll find it’s literally just a white paper. While this could be indicative of the project being a big joke, HODLers will tell you that the intentionally blank whitepaper is genius marketing, in line with its tagline: “Probably nothing.”

What we can say for sure is that Notcoin is definitely a real coin. And yes, it really pays too. While you can no longer earn $NOT by simply tapping a coin from your Telegram app, you can earn it by completing various tasks instead.

Who Created Notcoin?

Notcoin was created by Open Builders, developers for the TON blockchain. Within a few short weeks it has managed to establish itself as the largest GameFi (Game Finance) project of 2024, hitting a $2.8B market cap on 2nd June 2024.

Where is Notcoin Listed?

You’ll find Notcoin listed on the world’s biggest exchange, Binance, as well as Bybit, OKX,, Bitfinex, Kucoin, Bitget, MEXC, and even There are several smaller exchanges where you can buy and sell Notcoin too, as well as some decentralized exchanges on TON, like

Since June, Notcoin has been trading with a daily volume that’s consistently above $600,000,000, hitting more than 7x that volume at its peak. Those are BIG numbers. But what’s driving the price action? At the moment, it’s mostly driven by price speculation.

Is Notcoin a Meme Coin?

While $NOT could be earned through playing the social clicker game, it’s still considered to be a meme coin. Its whitepaper is empty and its marketing is built around viral growth and hype more than substantial development. 

Notcoin's Big Splash in Crypto

Notcoin has quickly become a hot topic in the crypto world, pulling in over 35 million users with its simple play-to-earn (and now explore-to-earn) mechanics, viral growth and ease of use through Telegram. 

The Notcoin game was available in beta mode in November, 2023. On January 1, 2024, the official project launch occurred. Within the first seven days, it had garnered more than 5 million players. Since then, players have been collecting coins in various ways until May 16, 2024, when Notcoin finally started spot trading. 

Upon token launch, the coins that players had been earning in-game could be swapped for $NOT tokens on TON and sold at the player’s discretion. 

Due to its roaring success, social clicking games are becoming a new craze. Hamster Kombat is the next big one to be following suit, and it’s currently still playable.

How Does Notcoin Work?

The magic of Notcoin lies in its seamless integration with the TON ecosystem and its unique way of earning tokens through gameplay and exploring. 

The original game’s play-to-earn mechanics made $NOT a highly decentralized launch. There was no pre-sale. Players earned their $NOT by playing the game regularly. 

Because of how easy it was to start playing (literally just open up Telegram) and how shareable it was, the game became a hit among both crypto enthusiasts and those not invested in crypto. All in all, more than 35 million people played the Notcoin game.

In a recent tweet by Notcoin’s official account, they claim that “Notcoin will properly introduce web3 to the next 300 million people through communities, education and gaming. With style.”

The next phase of the Notcoin journey is to educate those players on the rest of the TON ecosystem.

In short, Notcoin's fun and rewarding gameplay, combined with its smart launch and integration into the TON ecosystem, has cemented its spot in the fast-moving crypto market.

How to Claim Notcoin

If you were playing Notcoin before but haven’t yet claimed your tokens, there’s still time! The coins you earned in the game can be converted into $NOT tokens on The Open Network (TON) by going to the mini-app and connecting your wallet. Just make sure you’re on the official Notcoin bot.

Notcoin and the TON Ecosystem

Notcoin is part of the TON (The Open Network) ecosystem, known for its strong security and for being one of the fastest blockchains in the world, with stress tests hitting a mind-boggling 104,715 transactions per second

This brings several perks for Notcoin users:

  1. Smooth Transactions: The TON blockchain ensures quick and secure transactions, perfect for a project as ambitious as Notcoin.
  2. GameFi Ecosystem: Notcoin aims to become a platform for social, viral games, giving developers a chance to launch their own games to a large audience. Think of it as a "Netflix for games."

Notcoin sets itself apart from other cryptocurrencies with its roots in a popular Telegram game and its gamified profit mechanisms. The game's fun and viral nature has attracted over 40 million users, making it a standout in the GameFi space.

By being part of the TON ecosystem, Notcoin leverages a well-established blockchain to offer a secure and efficient platform for its users. This not only enhances the gaming experience but also opens up new ways to earn and trade Notcoin tokens.

Notcoin Token Details

Knowing the details of Notcoin's token is crucial for anyone looking to invest or get involved. This section covers the total supply and allocation of Notcoin tokens, as well as its trading and market performance.

Total Supply and Allocation

Notcoin (NOT) has a total supply of a fraction over 102.7 billion tokens. All these tokens are currently in circulation and widely distributed.

Notcoin Trading and Market Performance

Notcoin's market performance has been impressive since its launch. At the time of launch, the token is trading at $0.019 with a market cap of $2 billion and a 24 hour volume of over $700 million. 

It can be traded on Binance, OKX, Bybit and more, and you can track Notcoin on all your favorite coin-tracking apps, including CoinMarketCap and CoinGecko. 

Future of Notcoin

Notcoin's Roadmap and Plans

Notcoin has big plans to ensure its growth and integration within the crypto world. Key plans include:

  • Staking Opportunities: Notcoin plans to introduce staking opportunities for users. This will let them earn interest on their $NOT tokens, giving an extra incentive to hold the cryptocurrency.
  • Social and Viral Games Platform: Notcoin aims to become a platform for social and viral games. Open Builders’ co-creator, Sasha Plotvinov, dubs it as a "Netflix for games." This platform will offer developers the chance to launch their social games to a large audience and pre-established “squads.”

Notcoin Price Predictions

Predicting Notcoin's future price is tricky due to its newness and the overall volatility of crypto assets. However, some optimistic projections have been made:

  • Pavel Durov's Confidence: Pavel Durov, the creator of Telegram, has high hopes for Notcoin's growth. He was gifted 1 billion $NOT tokens when the price was $0.0068, making them worth $6.8M. He believes those same Notcoins will eventually be worth $680 million, implying he believes $NOT will one day hit a staggering $0.68!
  • Market Sentiment: While detailed predictions are scarce, the general sentiment in the market seems optimistic, driven by the innovative features and ambitious roadmap laid out by the team.

These projections show a strong belief in Notcoin's potential to grow and become a major player in the crypto market.

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